Barcelona Global (link) has organised the seventh edition of its MBA Day event, attracting 660 international business students to the city. The programme, held on Wednesday, brought participants from leading business schools including IESE, ESADE and EADA. According to organisers, 80% of attendees came from outside Spain to explore Barcelona’s professional opportunities.
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The Programme Details
Students visited prominent companies and institutions across Barcelona during the day-long event. These included Accenture, Bayer, FC Barcelona, Mango and Vueling among others. Additionally, they toured research centres and cultural venues like Hospital del Mar and Palau de la Música.
The initiative aims to position Barcelona as a top destination for international talent. Barcelona Global president Ramon Agenjo highlighted the city’s economic and research potential. However, the organisation faces competition from other European business hubs seeking similar talent.
Broader Economic Context
This event occurs amidst broader efforts to strengthen Barcelona’s business appeal. The city’s finance cluster recently announced similar ambitions to create a financial hub. Meanwhile, international student numbers continue growing across Catalan universities.
Rosa Ortiz, MBA Day director, emphasised creating future ambassadors for Barcelona abroad. The closing ceremony took place at Tibidabo with city representatives. Organisers hope participants will choose Barcelona for their professional careers.
Future editions will expand to include more companies and institutions. Barcelona Global plans to track how many participants eventually work in the city. The organisation continues developing programmes to attract international talent.
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