Digital Creation House launches this week as Barcelona’s innovative new platform to strengthen Catalan language presence across digital platforms.
Mayor Jaume Collboni and ERC council leader Elisenda Alamany officially inaugurated the initiative at Palo Alto before 200 audiovisual professionals, marking a significant step in the city’s cultural strategy.
Digital Creation House Aims to Transform Online Catalan Presence
The project represents an unprecedented collaboration between municipal government and digital creators.
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Furthermore, it emerged from a political agreement between the ruling PSC and opposition ERC groups. Consequently, this cross-party support underscores the initiative’s importance for Barcelona’s cultural landscape.
Commissioner for Social Use of Catalan Marta Salicrú emphasised the groundbreaking nature of the project. “We have no precedent for this,” she explained, “and that’s why collaborative work between creators and the city council is so essential.” The initiative specifically targets younger audiences who primarily consume content through digital channels.
Meanwhile, the Digital Creation House will operate from temporary premises at El Convent in Ciutat Vella before moving to its permanent home at Illa Glòries in 2026. The facility will offer emerging creators workspace, project incubation, and professional development opportunities. Additionally, this approach reflects Barcelona’s broader urban transformation strategy that prioritises cultural infrastructure.
The €3 million budget allocated for 2026-2027 demonstrates significant municipal commitment. Alamany expressed particular pride in having championed the project from opposition ranks. “This is good news for the country and for the language,” she stated, “and we feel very proud of this achievement.”
Collboni described the Digital Creation House as “the most innovative initiative to promote social use of Catalan” and an exercise in “Catalan identity” that would have been impossible fifty years ago. The timing of this announcement coincides with the anniversary of Franco’s death, highlighting how far language rights have progressed.
Ultimately, the Digital Creation House aims to make Catalan content more visible and attractive to young people. Therefore, by supporting digital creators directly, the project seeks to ensure the language thrives in spaces where younger generations socialise and consume media. This initiative represents a forward-thinking approach to language preservation in the digital age.
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