Hotusa Group expands to 300 hotels as Spain’s largest chain, marking a major milestone for the Barcelona-based family firm.

The company is poised to surpass 300 properties in its portfolio as it approaches its 50th anniversary, having signed 28 new contracts in the second half of this year alone.

This aggressive expansion follows the company’s recent full repayment of a €56 million loan to the state-owned SEPI.

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The loan was part of a larger €241 million aid package received during the COVID-19 pandemic, when hotel operations ground to a halt. Consequently, the firm has emerged from the crisis with renewed financial strength.

Hotusa Group Expands with Strategic European Focus

The company’s growth is underpinned by robust financial results. President Amancio López Seijas projects a 10% increase in EBITDA to around €270 million for this year. Furthermore, sales are expected to rise by 8% to €1.65 billion.

Looking ahead to 2026, with new properties coming online, sales growth is forecast to reach 15%. The expansion strategy remains firmly focused on Europe, its priority market, where most of the newly signed hotels are located. However, the company is also strengthening its position in the competitive United States market.

Of the 28 new contracts, 12 are in Spain with the remainder across Europe and a few in the US. Key openings scheduled for the first quarter of next year include five-star hotels in Málaga, Valladolid, and Rotterdam. The group is exploring various acquisition, lease, and management models to fuel its growth, according to expansion director Clara López.

“Our focus will remain on Europe, but we will also continue to bet on the United States,” López stated. The company aims to grow its current US portfolio of six hotels, having recently added properties in Boston and Washington. Meanwhile, other markets in Latin America and Africa, where it already has two hotels in Morocco, are also under consideration.

This significant growth in the hotel sector comes amid broader economic activity in Barcelona, including major corporate developments like the recent land swap secured by Inditex for its Besòs campus. The city’s business landscape continues to evolve, with firms like Hotusa playing a leading role. According to the original report from Ara, destination security—both physical and legal—remains a fundamental criterion for the group’s investment decisions.

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