Argentine singer Nathy Peluso captivated a massive audience at a surprise free concert in Barcelona’s Plaça de Catalunya on Thursday. The event served as a high-profile promotion for the new Cupra Raval electric car.
Peluso arrived on stage aboard a Cupra Raval, the electric vehicle recently unveiled by Seat. The performance lasted approximately 25 minutes, featuring six tracks from her repertoire.
She performed popular hits such as “Malportada”, “Ateo”, and “Mafiosa”. Additionally, Peluso debuted a new, unreleased song titled “Angel”, surprising many attendees.
Surprise Performance Draws Thousands
Organisers kept the concert a secret until just hours before its commencement, according to betevé. Fans discovered the impromptu show through social media channels. Many waited for extended periods to secure a prime viewing spot for the acclaimed artist.
This free concert represented a significant draw for the singer. She concluded her “Grasa” album tour in February with sold-out shows in Madrid and at Barcelona’s Palau Sant Jordi.
Cupra’s European Promotional Tour
The concert formed part of Seat’s “Follow the Cupra” experience, a promotional campaign spanning 12 European cities. Six of these cities hosted exclusive performances by various artists.
Other featured artists included Guitarricadelafuente in Madrid and German singer-songwriter Kim Petras in Berlin. French rapper Disiz performed in Paris, while Chase & Status and Lancey Faux appeared in Manchester. Mahmood also participated in Milan.
Each artist involved in the “Follow the Cupra” series premiered a new, unreleased track during their respective performances. This strategy aimed to generate significant buzz for the Cupra brand.
Barcelona as a Key Event Location
The choice of Plaça de Catalunya, a central hub for public events and transport, underscores Barcelona’s importance for major brand activations. Such free public concerts enhance the city’s cultural offerings for residents and tourists alike.
This high-profile event demonstrates how Barcelona continues to attract international artists and major corporate sponsorships for public engagement. It highlights the city’s capacity to host large-scale, impactful promotional activities.
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Originally published by betevé. Read original article.
