The craze for Labubu continues to sweep Barcelona as Pop Mart opened its second store in the city this summer, this time on Pelai Street. Despite being the brand’s second opening in just a few weeks, enthusiasm has not waned. Queues of collectors, devoted fans, and resellers formed from as early as seven in the morning, with some even keeping vigil through the night to secure a place at the front.
The official opening on Friday drew large crowds, as dozens of people rushed to be among the first to get their hands on exclusive models of the sought-after figurines. Many were prepared to wait for hours in order to purchase the most limited and desirable Labubu characters, part of a global phenomenon that has also taken root firmly in Barcelona.
This frenzy reflects not only the growing popularity of Labubu but also the emerging culture of passionate collecting and speculative reselling surrounding these figures. With two official stores now operating in Barcelona, the city has become a major hub for the brand in Europe, highlighting its role as a hotspot for pop culture trends and niche communities.
