Nutralie Sant Cugat has transformed from an Amazon marketplace startup into a European nutritional powerhouse, tripling its turnover through strategic expansion.
The Sant Cugat del Vallès-based company expects to reach €25 million in revenue for 2025, following impressive growth from €7 million in 2023 to nearly €12 million last year.
Nutralie Sant Cugat Expands Beyond Digital Roots
The company’s journey represents a remarkable evolution in business strategy.
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Founded in 2018 specifically for Amazon’s marketplace, Nutralie has since expanded into over 4,000 pharmacies and parapharmacies across Europe. Furthermore, this omnichannel approach has proven highly effective, with 85% of revenue still coming through digital channels while physical retail presence continues to grow.
Rodrigo Cernadas, the telecommunications engineer and digital marketing pioneer behind Nutralie, attributes their success to operational efficiency and consumer adaptation. “Our model combines operational efficiency with a well-defined digital and omnichannel strategy,” explains Cernadas. “The agility to adapt to consumers has been key to our expansion.”
Rapid Product Development Drives Market Leadership
Nutralie’s competitive advantage lies in its remarkable speed to market. While traditional laboratories might take up to eighteen months to launch new products, the company operates with development cycles of just 12-16 weeks. This approach proved particularly valuable during the pandemic, when they launched 22 products in a single year.
The company’s data-driven methodology begins with analysing search trends, consumption habits and emerging ingredients before technical teams even become involved. “We don’t think about the product and then do advertising; we first detect what people are demanding,” Cernadas emphasises. This consumer-focused strategy helped their Magnesio Complex become Amazon’s best-selling product across the entire health category.
Meanwhile, the company maintains a lean structure with just 15 employees in Sant Cugat, outsourcing manufacturing and logistics within Europe while focusing internal resources on data analysis, product development and channel management. All formulations comply with European regulations and carry ISO 9001 and ISO 14001 certifications.
European Markets Embrace Lifestyle Supplement Trend
Spain remains Nutralie’s primary market, where the omnichannel strategy is most established. However, Italy now represents approximately 20% of revenue, with France and Germany completing the top four European markets. The company sees particular potential in Italy and France due to cultural similarities and comparable pharmacy channel operations.
Cernadas identifies a significant shift in consumer mindset driving the supplement industry’s growth. “Before, supplementation was for athletes or people with specific problems,” he notes. “After the pandemic, society understood that health matters. Now we’re experiencing a second wave: interest is linked to lifestyle, wellbeing and how we want to reach 70 years old.”
The company’s expansion reflects broader Catalan business growth trends demonstrating how local companies can achieve international success. With over 40 product references across digestive health, immunity, energy, beauty and joint care segments, Nutralie continues to build scalable brands with clear value propositions in dynamic, innovation-focused sectors.
Looking ahead, Nutralie Sant Cugat aims to consolidate growth in Spain while replicating its successful omnichannel model across other European markets. The company’s journey from Amazon startup to pharmaceutical channel contender shows how digital-native brands can successfully bridge online and offline retail worlds while maintaining their agile, data-driven foundations.
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