Pop Mart expands in Barcelona with a major new retail commitment, confirming the city’s fervent embrace of the global collectible craze.
The Chinese brand has secured a 200-square-metre space on Avinguda Diagonal, within the former Pedralbes Centre complex, according to a report by El Periódico.
Your browser does not support the video tag.
This move represents a significant escalation for the company, which only opened its first two Barcelona stores this past summer.
Pop Mart Expands in Barcelona with Strategic Location
The new megastore will occupy the premises previously held by the local fashion chain Furest in the El Dau building. Consequently, this location places Pop Mart alongside established retailers like Uniqlo and Miller & Marc, strengthening a growing commercial hub on this stretch of the Diagonal. The brand’s rapid growth trajectory in the Catalan capital is undeniable.
Furthermore, the company’s initial forays into the market generated remarkable scenes. Its first store on Portal de l’Àngel, which opened in August, reportedly attracted between 2,000 and 2,500 daily customers. Subsequently, the September opening on Carrer Pelai saw dedicated collectors queuing from 7am the previous day, demonstrating the powerful draw of limited-edition Labubu figures and other characters.
The phenomenon revolves around ‘blind box’ collectibles—sealed packages containing random figures from series designed by artists like Kasing Lung. This simple yet addictive formula, combined with special collaborations and a vibrant resale market, has created a global frenzy. Barcelona has proven to be a particularly receptive market, with the new Diagonal store set to become its largest flagship yet.
Meanwhile, Pop Mart continues its aggressive Spanish expansion. The company is simultaneously opening its first Madrid store on Gran Vía this week, with another planned for the Westfield Parquesur shopping centre in Leganés. This retail push is backed by substantial financial success; the Hong Kong-listed firm reported revenues exceeding €1.8 billion in the first quarter of this year alone.
The arrival of such a prominent international retailer highlights the evolving commercial landscape of Barcelona’s premier avenues. For local collectors and fans of brands like Skullpanda and Molly, the new megastore promises greater access to coveted items. Therefore, the broader economic activity in the city appears to be diversifying into new, experiential retail sectors.
Join our WhatsApp broadcast channel for instant news updates!
Source: Read original article
