French giant Urgo acquires 80% of Catalonia’s digital success story Nutralie, marking a major milestone for the Sant Cugat-born supplements brand.
The multinational healthcare group has purchased a controlling stake in Nutriexperts, the parent company of the fast-growing digital-first firm, confirming a significant shift in the European nutraceutical landscape.
This strategic acquisition follows a period of explosive growth for the Catalan company.
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Founded in 2018, Nutralie began by selling exclusively on Amazon before expanding into over 4,000 Spanish pharmacies. Consequently, its revenue is projected to reach €25 million in 2025, more than doubling last year’s figures.
Nutralie’s Expansion from Digital Startup to European Player
The company’s journey from a small Sant Cugat team to a European contender demonstrates the power of agile digital strategy. Furthermore, its products in digestive health, energy, and immunity quickly became bestsellers in Amazon’s health category. This digital success provided the springboard for international expansion.
Rodrigo Cernadas, Nutralie’s CEO, will continue to lead the company alongside its founders. They maintain that their compact operational model and well-structured digital focus have proven effective. Therefore, this partnership with Urgo, a family-owned group with annual revenues nearing €870 million, is seen as a natural next step.
For Urgo, the deal strengthens its position in the booming wellness sector. The French group has been actively pursuing growth through acquisitions across Europe. Accordingly, Nutralie’s established digital footprint and pharmaceutical channel presence offer valuable synergies.
The Catalan brand is now poised to leverage Urgo’s consolidated commercial networks in key markets like France and Italy. This move highlights Barcelona’s growing reputation as a hub for innovative companies attracting international investment. For instance, recent analysis shows the city ranks third globally for foreign investment in AI, indicating a broader trend of international confidence in the region’s business ecosystem.
According to the original report in El Periódico, the transaction represents a new chapter for a homegrown success story. The deal validates a business model that began with global online platforms and successfully bridged into traditional retail. Ultimately, it secures resources for Nutralie’s next phase of scaled growth across the continent.
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