Barcelona City Council has decided to save the historic Cacaolat sign located on the facade of the old Letona factory on Pujades Street. This intervention prevents the iconic advertising from disappearing from the city's urban landscape.
The decision ensures the preservation of a significant piece of Barcelona's industrial heritage. The sign, with its distinctive cursive letters, has long been a recognisable feature in the Poblenou district. It marks the former site of the factory that produced Cacaolat, a popular Catalan chocolate milk brand.
Preserving Urban Art and Heritage
Officials from the Ajuntament confirmed their commitment to its future, according to History of Cacaolat drink. They stated, "The solution will involve conserving them, if possible as a sample of urban art." This approach highlights the city's dedication to integrating historical elements into its contemporary public spaces.
The Cacaolat brand holds a special place in Catalan culture. Founded in 1933, it became one of Spain's first industrially produced milkshakes. The Letona factory on Pujades Street, in the heart of Poblenou, served as a key production site for decades. Poblenou itself has transformed from an industrial hub into a modern innovation district, yet it retains many reminders of its past.
Future of the Iconic Sign
The preservation of the Cacaolat sign reflects a broader effort to protect Barcelona's unique character. This includes safeguarding elements that tell the story of its industrial past and commercial evolution. The City Council's plan aims to maintain the sign's visibility, possibly as a permanent fixture of urban art. This ensures residents and visitors can continue to appreciate this piece of local history for years to come.
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Originally published by Diari Catalunya. Read original article.
